Google has announced a donation of $5 million for innovation in digital journalism — $2 million will go to the Knight Foundation and $3 million will go toward international news efforts.
Though the details of
The Knight News Challenge is a worldwide news innovation competition that will be distributing $6 million in awards to contest winners. It’s currently looking for submissions with a focus on mobile, sustainability, authenticity and community, and one of the requirements is that they have to be open source, which aligns nicely with Google’s goals in the space. Last year, the Foundation awarded $2.74 million in grants that ranged from real-time ads, to crowd-funding, to reporting using social media. It’s also supported the likes of DocumentCloud, Spot.Us and Everyblock.
“This is an enormously important vote of confidence by the industry leader. We welcome Google’s support,” said Alberto Ibargüen, president of the Knight Foundation in a statement. “Already, more Americans get their information from the
As media companies struggle to find a sustainable model while more news consumption takes place on the web (with much through the social web), there’s a great need for innovative ideas and approaches to news. So why donate the money? In part, it is policy for Google to donate 1% of profits toward charity, but it’s also a peace offering of sorts to news organizations that have often blamed their woes on the technology giant.
As Megan Garber of Nieman Journalism Lab points out, despite years of having a dysfunctional relationship with news organizations, Google’s donation comes as a “multi-million dollar olive branch.” For years, some news organizations accused Google of stealing their news, but recently Google has been reaching out to news organizations for partnerships on projects like Living Stories, which it collaborated on with The New York Times and The Washington Post. Despite working on such partnerships recently, Chris Gaither told Garber the donation is an effort to “encourage innovation at a more grassroots level.”
Going forward, with major news organizations cutting back on international resources to produce news, it will be crucial to help fill in a gap.
Thumbnail courtesy of iStockphoto
For more Social Media coverage:
To summarize an hour of dialogue, you should at some point have a product that your readers will want. You should give a lot of free content away, but even when it comes to content, you can charge for some amount, and if your content is good enough, people will pay for the premium stuff. "You can tell them about ninety percent, and they'll pay money just to get the final ten percent," so they know they have the whole picture, Clark says.
Making money blogging will not happen overnight. Sometimes it may seem like this is possible, but in reality, it takes a lot of work. "Build something that is real and something that matters to people," Rowse advises. He shared a story about how he launched a product one day and literally watched the sales roll in. It was as if he had hit a button, and the cash just started flowing, but then he realized he had been working hard up to that point for over two years, promoting the blog, writing two posts a day, doing SEO, press releases, etc. It wasn't overnight.
You're not scalable, meaning that as your audience grows and more people want to connect with you, there will be a point where it just becomes too much. You have to set boundaries, otherwise you will have no time for yourself and your family.
Eventually, you're going to have to "get real" about how many meaningful connections you can make in a day, Simone says, adding, "That's part of growing up in social media.”
When they say "no one actually wants that much authenticity," they mean that nobody cares about what you did last night, who you were with, what you had for breakfast, etc. In other words, don't show everybody everything about yourself, because you're not writing for you. You're writing for them. Be who you want to be for your audience.
Ultimately, you're blogging and using social media to sell, but you can't just go around selling to people, because they won't have it. It just doesn't work. You have to make them want to buy. "You're selling yourself," says Clark. If you provide enough value to your audience, they will want to buy what you have to offer if it expands upon the value you're already giving them. "The content is the marketing," he says.
Just having a blog is not a business. If you want it to be a business you have to treat it like one, Rowse says. This is basically an extension of number 2.
The most important of the seven points is that no one is reading your blog. As Simone says, there are hundreds of millions of blogs, and that includes blogs on your topic. You have to write it in a way that is fresh, and either entertaining or informative. The good news is that you don't need "monster traffic". You just need a good, steady core audience for advertising to do well.
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Google has announced a donation of $5 million for innovation in digital journalism — $2 million will go to the Knight Foundation and $3 million will go toward international news efforts.
Though the details of
The Knight News Challenge is a worldwide news innovation competition that will be distributing $6 million in awards to contest winners. It’s currently looking for submissions with a focus on mobile, sustainability, authenticity and community, and one of the requirements is that they have to be open source, which aligns nicely with Google’s goals in the space. Last year, the Foundation awarded $2.74 million in grants that ranged from real-time ads, to crowd-funding, to reporting using social media. It’s also supported the likes of DocumentCloud, Spot.Us and Everyblock.
“This is an enormously important vote of confidence by the industry leader. We welcome Google’s support,” said Alberto Ibargüen, president of the Knight Foundation in a statement. “Already, more Americans get their information from the
As media companies struggle to find a sustainable model while more news consumption takes place on the web (with much through the social web), there’s a great need for innovative ideas and approaches to news. So why donate the money? In part, it is policy for Google to donate 1% of profits toward charity, but it’s also a peace offering of sorts to news organizations that have often blamed their woes on the technology giant.
As Megan Garber of Nieman Journalism Lab points out, despite years of having a dysfunctional relationship with news organizations, Google’s donation comes as a “multi-million dollar olive branch.” For years, some news organizations accused Google of stealing their news, but recently Google has been reaching out to news organizations for partnerships on projects like Living Stories, which it collaborated on with The New York Times and The Washington Post. Despite working on such partnerships recently, Chris Gaither told Garber the donation is an effort to “encourage innovation at a more grassroots level.”
Going forward, with major news organizations cutting back on international resources to produce news, it will be crucial to help fill in a gap.
Thumbnail courtesy of iStockphoto
For more Social Media coverage:
To summarize an hour of dialogue, you should at some point have a product that your readers will want. You should give a lot of free content away, but even when it comes to content, you can charge for some amount, and if your content is good enough, people will pay for the premium stuff. "You can tell them about ninety percent, and they'll pay money just to get the final ten percent," so they know they have the whole picture, Clark says.
Making money blogging will not happen overnight. Sometimes it may seem like this is possible, but in reality, it takes a lot of work. "Build something that is real and something that matters to people," Rowse advises. He shared a story about how he launched a product one day and literally watched the sales roll in. It was as if he had hit a button, and the cash just started flowing, but then he realized he had been working hard up to that point for over two years, promoting the blog, writing two posts a day, doing SEO, press releases, etc. It wasn't overnight.
You're not scalable, meaning that as your audience grows and more people want to connect with you, there will be a point where it just becomes too much. You have to set boundaries, otherwise you will have no time for yourself and your family.
Eventually, you're going to have to "get real" about how many meaningful connections you can make in a day, Simone says, adding, "That's part of growing up in social media.”
When they say "no one actually wants that much authenticity," they mean that nobody cares about what you did last night, who you were with, what you had for breakfast, etc. In other words, don't show everybody everything about yourself, because you're not writing for you. You're writing for them. Be who you want to be for your audience.
Ultimately, you're blogging and using social media to sell, but you can't just go around selling to people, because they won't have it. It just doesn't work. You have to make them want to buy. "You're selling yourself," says Clark. If you provide enough value to your audience, they will want to buy what you have to offer if it expands upon the value you're already giving them. "The content is the marketing," he says.
Just having a blog is not a business. If you want it to be a business you have to treat it like one, Rowse says. This is basically an extension of number 2.
The most important of the seven points is that no one is reading your blog. As Simone says, there are hundreds of millions of blogs, and that includes blogs on your topic. You have to write it in a way that is fresh, and either entertaining or informative. The good news is that you don't need "monster traffic". You just need a good, steady core audience for advertising to do well.
bench craft company complaints
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LAS VEGAS -- Some voters in Boulder City complained on Monday that their ballot had been cast before they went to the polls, raising questions about Clark County's electronic voting machines. Tuesday, October 26, 2010.
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"They're still good friends," an insider tells the new Us Weekly.
Fox <b>News</b> Crew Gets Scolded At Democratic Meeting (VIDEO)
A Fox News camera crew showed up unannounced at a Democratic meeting in Wisconsin Monday, prompting a confrontation that eventually forced the show's producer into a rather startling admission: he understands why Democrats are wary of ...
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Nevada Voters Complain Of Problems At Polls - Las Vegas <b>News</b> Story <b>...</b>
LAS VEGAS -- Some voters in Boulder City complained on Monday that their ballot had been cast before they went to the polls, raising questions about Clark County's electronic voting machines. Tuesday, October 26, 2010.
<b>News</b> - Rep: Blake Lively, Penn Badgley Split! - Celebrity <b>News</b> <b>...</b>
"They're still good friends," an insider tells the new Us Weekly.
Fox <b>News</b> Crew Gets Scolded At Democratic Meeting (VIDEO)
A Fox News camera crew showed up unannounced at a Democratic meeting in Wisconsin Monday, prompting a confrontation that eventually forced the show's producer into a rather startling admission: he understands why Democrats are wary of ...
bench craft company complaints bench craft company complaints
Nevada Voters Complain Of Problems At Polls - Las Vegas <b>News</b> Story <b>...</b>
LAS VEGAS -- Some voters in Boulder City complained on Monday that their ballot had been cast before they went to the polls, raising questions about Clark County's electronic voting machines. Tuesday, October 26, 2010.
<b>News</b> - Rep: Blake Lively, Penn Badgley Split! - Celebrity <b>News</b> <b>...</b>
"They're still good friends," an insider tells the new Us Weekly.
Fox <b>News</b> Crew Gets Scolded At Democratic Meeting (VIDEO)
A Fox News camera crew showed up unannounced at a Democratic meeting in Wisconsin Monday, prompting a confrontation that eventually forced the show's producer into a rather startling admission: he understands why Democrats are wary of ...
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